External branding is the sum of all marketing activities created to influence the mind-set and purchase behavior of customers and prospective customers for your company’s product or service.

Internal Branding is a corporate strategy measure to enable and motivate employees to not only keep the brand promise but to "live" it. To do this, companies involve employees in the process of brand development

Rebranding is the process of changing the corporate image of an organization. It is a market strategy of giving a new name, symbol, or change in design for an already-established brand.